woman standing on a small wall balancing on the edge.

Catie Noble

Expert in Residence

Chief Enthusiasm Officer & Executioner

I began my career as a physiotherapist in the UK, fascinated by what motivates people to change.

That early work taught me to listen closely, build trust quickly and help people move forward.

These foundations still shape how I work today.

 

Since moving to Aotearoa in 2005, I’ve worked inside organisations at critical points of change. I support leaders and cross-functional teams when things are stuck, unclear or in motion. I help align priorities, bring structure to complex workstreams and translate ambition into coordinated execution.

As an Expert in Residence, I work within systems when strategy and delivery are out of sync. Leaders bring me in to provide clarity, lift delivery capability and help cross-functional teams make meaningful progress on work that matters.

Alongside this, I’ve started, grown and sold health businesses. That hands-on experience sharpened my understanding of how strategy, culture and delivery collide in real time and what it takes to keep things moving.

My work spans sectors and scales, from grassroots ventures to national initiatives. Recent work with Contact Energy involved supporting cultural alignment across major geothermal projects.

I led the design and implementation of a Project Charter that brought thousands of contractors and specialists together under a shared way of working.

The charter is now in use across sites to onboard teams, strengthen safety and build a high-trust project culture.

I bring strategic clarity, behavioural insight and operational discipline. I do the work from inside, not from the edges.

Real work. Real progress.

Working with Catie Noble through Upward was a game-changer for StayLive. She brought a calm, clear presence into a pretty complex space, quickly getting her head around our industry and the unique challenges we face.

What really stood out was how she helped bring people together, different companies, different roles, different views, and got us aligned on where we’re heading.

She asked smart questions, challenged us when we needed it, and made it easy to have the right conversations. On top of all that, she’s just a genuinely great human to work with.’

Ryan Kelly - StayLive Chairperson